As one of the latest growing trends of Israeli restaurants in London, Bala Baya certainly lives up to its hype. Its approach of aggressive pre-launch marketing led to its soft launch to be completely fully booked. The discount off its menu price did help, but this is a fine example of a modern restaurant that has got its marketing strategy spot on. We went a few weeks after the soft launch and it was still busy! As a bakery in the morning and a pitta kiosk and mezzanine lunch spot, it was the evening restaurant that we tried. Living in a modern interior, this place certainly houses the feel of the vibrant city of Tel Aviv: music playing, waiters dancing and most importantly great food served. If there was ever a place that reminded me of my visit to the White City, then this place is it. Youthful, energetic, modern and fun, Bala Baya brings together two of the most important things in life and highlights this unique relationship between food and people.
Morito’s take on the classic calamari was delicious, but the Calamari and Jam at Bala Baya takes it to the next level. The perfectly crispy and deep fried squid is served with butternut and saffron jam, which brings out this citris flavours, giving it a pleasant tang. This is finished off with the thick lime aioli, perfectly balancing this calamari interpretation.
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